London's Taxi drivers (and their extended families) have just vowed never to walk through the Golden Arches again, after McDonalds announce they are to partner with Uber to have their food delivered.
The fast-food chain is currently riding a wave of success founded on several prosperous initiatives, including all-day breakfast, aggressive soft-drink promotions, and a makeover of the Big Mac.
This killer combination (possible killed more Americans than bullets) has led to exceptionally strong first-quarter sales, shooting the stock up to an all-time high.
But in London, they will soon see a loss of well over 100,000 customers as cabbies boycott the store after the announcement.
The move was reported yesterday by Crain's Chicago Business, which broke the story on its website:
McDonald's plans to expand its relationship with Uber Technologies as it seeks to offer delivery of its food to customers in more U.S. cities.
The Oak Brook-based burger chain, which has been testing delivery through the UberEats mobile app in about 200 restaurants in Florida since December, said today it will launch delivery in several cities by the end of June.
"We're encouraged about the start we've had," CEO Steve Easterbrook said on a conference call with analysts and investors. "We are not in test mode, we are expanding."
I know what you're thinking:
Who in the world wants McDonald's fast food delivered? It's not even that great when it's fresh.
And it's not just in London.....
Taxi social media pages from around the world are announcing similar bans.
At present, just go to any a Taxi rank in London and you will find many drivers with McD coffee cups in their drinks holders. Taxi cabs can be seen constantly day and night in the queues at drive throughs.
Last night, I spoke to drivers on ranks and in a main Taxi restaurant and the drivers appear to be wholly united in their ban on big Mcs, coffees and soft drinks.
One driver remarked:
"We announced a boycott of Mansies Pie and Mash Shops and next day they announced they would drop the Ubereats contract and the same with the Bagel shop in Brick a Lane"
He went on to say:
"Our families health can only improve by a Maccy D's ban. Now you don't even have to ge up off the sofa and make an effort to get there, they'll come to you (probably stone cold). You ever tried their fries cold ?"
Set to profit from this major commercial mistake will be the company who has shown more support to the London Taxi trade than any other, Pret A Manger. Twice a year they give free coffees out to cab drivers who only have to show their badge to get the free refreshment (which is also the best coffee on the market).
So the London Taxi trade, and going by social media many Taxi trades around the world say fair well to the ginger headed clown, as another American firm joins the circus of fools.